Strengthen Branding and Positioning
Your company can use its marks to select a distinctive brand, build widespread awareness of that brand, extend the brand to related goods/services, and educate the market about the innovative
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Your company can use its marks to select a distinctive brand, build widespread awareness of that brand, extend the brand to related goods/services, and educate the market about the innovative
Although patent applications must enable others to implement their claimed concepts, and describe the best manner known to any of the named inventors at the time for doing so, as your company
When a company’s management can explain to its employees, in concrete, well-supported, financial terms, why the company has elected to pursue its chosen IP-related goals, those employees are more likely
The strength of your company’s IP portfolio can help convince investors and potential collaborators that your company is managed and staffed appropriately to succeed in profitably commercializing its innovations, thereby encouraging favorable
Once inventoried or described in writing, your company’s trade secrets and innovative concepts can be much more easily tracked, protected, and developed, thereby preventing the loss, neglect, or mismanagement of your company’s