Attract Talented Employees
Your company’s patents can be used as protective cover for growing its market share, revenues, and/or profits by giving your company the rights to exclude competitors from, e.g., making, importing,
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Your company’s patents can be used as protective cover for growing its market share, revenues, and/or profits by giving your company the rights to exclude competitors from, e.g., making, importing,
While prosecuting a U.S. application to register a mark, a primary concern is to avoid obtaining a registration that can be easily cancelled, especially based on an allegation that your
When crafting your marketing strategy, it might seem logical to choose marks that directly describe your company’s products to potential customers. After all, a brand that clearly informs consumers about what
When your company stays aware of other’s developments, it knows from whom to purchase or license existing solutions, thereby avoiding re-innovating what is known, freeing-up company resources for creating true
The decision to seek a patent should be thoroughly and carefully considered. The patenting process can be expensive, lengthy, and risky, not to mention frustrating at times. Yet, the rewards
Perceptions of your company’s value can be improved by: Even if your company has carefully researched the market’s needs, innovated to fulfill those needs, and secured IP rights for those