Your company’s patents can be used as protective cover for growing its market share, revenues, and/or profits by giving your company the rights to exclude competitors from, e.g., making, importing, using, and/or selling a product or process embodying the patented concept(s). Such patents also can discourage, disrupt, or even thwart a competitor’s planned market entry, growth, and strategy. Patents can be profitably licensed, leveraged to gain rights to other’s innovations, or bargained in exchange for release of liability for infringing other’s IP rights. Patents frequently serve to enhance the technical reputation of your company and/or its innovators, attract new investors, customers, and employees, and provide a measure of your company’s value.
Importantly, patents can also be useful for attracting talented employment candidates.
In fact, the more innovations and creative works your company publicizes, the more likely that innovatively and creatively talented prospects will seek out employment with your company.
Patent publications can effectively showcase your company’s technical prowess and innovative spirit. Well-crafted press releases about newly issued patents are a perfect way to highlight your company’s portfolio and capture the interest of potential employees.
When writing a press release, include all essential details. Mention the patent number(s) so interested parties can easily locate and review them. Without detailing the scope of the patent claims, describe the technology covered by the patent and the specific problems it addresses. Make your press release informative and valuable to your target audience, and always provide direct contact information.To retain and motivate talent, consider implementing a robust innovation incentive program. Rewarding innovative employees promptly and generously can inspire ongoing innovation and loyalty.