Step 1:  Understand

If you truly want to understand why and how your company's sustained profitability almost inevitably depends on its successful exploitation of the intellectual properties that protect its most valuable innovations, brands, and know-how...

Click here (PDF) to open our free guide.

What you'll learn:

  • What really impacts profitability?
  • What enables sustained profitability?
  • How vital is IP to sustaining profitability?
  • What is the intellectual capital management model?
  • What are the fundamental steps of the innovation process?
  • How can IP protect innovations, know-how, and brands?
  • In what basics ways can IP be exploited for profit?

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